STUDY AND CAREER DEVELOPMENT                                                                                                                

This Program provides important knowledge and a worthwhile qualification for career development and success in a wide range of tourism and travel related positions, for all ranges of employees, staff, business owners and managers.  This Program produces trained persons who are ready to be employed to work in tourism, to market and sell tourism and travel products, and to make decisions which can affect travel numbers and the volumes of tourists who visit a country.   By making a career in the industry – such as tourism and travel – and by undertaking training such as is provided in this Program, you will become a true professional in the field (with a CIC Diploma to prove it!) and so the description is a very accurate one, which you will be proud of.


  • Definitions of tourism, the wide range of motivations for travel.
  • The types of visitors and travelers, types of tour organisations.
  • The tourism industry: its structure, components and organisation; tourism products and services.
  • Tourist destinations, attractions, amenities and facilities; accessibility to tourism destinations.
  • The national and international importance of tourism, its effects on the balance of trade.
  • Economic and social consequences of tourism, employment opportunities, effects on culture.
  • Income received from tourism, the income multiplier, invisible exports.
  • Factors to consider in developing tourism.
  • Investment in tourism, sources of finance – financial and other factors.
  • Reasons for government involvement in tourism development, and potential government actions: tax and customs duties policies.
  • Measurement of tourism, tourism statistics, SWOT analysis and information provided.
  • More on development – the tourism framework: people, markets, destinations, routes.
  • The tourism and resorts life cycle; infrastructure and superstructure.
  • Structure and organisation of the tourism industry.
  • Channels of distribution for products, carriers, amenity and attraction providers, accommodation establishments.
  • Wholesalers and retailers of tourism products.
  • Tourism and travel markets: leisure and activity holidays, business travel.
  • Types of tours, sightseeing, cruising and cultural tours.
  • VFR travel, cultural, educational, health travel – the increasing range available.
  • Inclusive and IT tours.
  • Tourism operators: mass market, specialist, domestic, others; economics of tour operations, supplements and surcharges.
  • Transport, carriers: air, rail, road, sea, inland.
  • Accommodation and catering; the range, types and standards of accommodation.
  • Rating and categorization of hotels and other accommodation units.
  • Consumer demands and changes in tastes, seasonality, pricing strategies and other issues.
  • State promotion of tourism, national, regional and local tourist organisations.
  • The roles of tour operators/travel agents and tourist information offices.
  • Reservations systems, booking forms, itineraries, fares, tickets.  Inclusive and package tours.
  • Public and private tourism marketing; communications, the promotional mix, market research, sales planning and forecasting.
  • Advertising and sales promotions campaigns, special offers and merchandising, displays.
  • Tour brochures: types, sizes, importance, design and layout.
  • Websites: internet marketing, comparison websites, in-line bookings and payments.
  • Social media and viral marketing, marketing opportunities on-line.
  • A tourism and travel promotional campaign, from planning and review, through to strategy, marketing, advertising, literature, information, website and other promotions, media relations.

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