MARKETING ADMINISTRATION
The EBA Programme is designed as a level-6 programme, and therefore graduate degree level or equivalent level study is usually the next step for you if you need or wish to pursue further study and qualifications, either with CIC or with another education provider or university.
The Executive Business Administration Programme is primarily designed for men and women already in employment; such men and women, like you, are ambitious to expand and increase knowledge, ability and understanding, and to succeed at high levels within their organisation, and to take their own businesses (if they or you are business owners or entrepreneurs) or the sections or departments in which they work, to greater success and development. The men and women who complete this Programme are destined for high-level, respected, well-paid posts of employment, with significant responsibility, which can be carried out professionally and efficiently, with technical, managerial and analytical ability.
The aim of this Programme is to produce competent, knowledgeable, efficient and respected executives, marketing personnel, businesspeople, administrators and managers, with a thorough knowledge and understanding of international trade and marketing. On this Programme you will study a wide range of important, interesting, technical, practical, and specialist subjects, and will be able to learn rapidly and enjoyably from the professionally-produced study and training materials prepared by leading experts. You also have the opportunity to prepare a business Project to blend the practical and theoretical knowledge gained, and to increase your analytical ability. The Programme will greatly improve your skills and competencies and take your knowledge and confidence to higher levels. This Programme is your path to a successful executive level career, and your opportunity to specialise in Marketing, Management and Administration.
SUMMARY OF MAJOR TOPICS COVERED INCLUDE: CORE Subjects you will study in ‘STUDY YEAR ONE’:
- Business Theory & Commercial Practice
- Commercial Practice and Law
- Management & Administration in Business
- Management & Administration Theory & Practice
CORE Subjects you will study in ‘STUDY YEAR TWO’:
- Sales & Marketing Administration
- Advertising & Public Relations
- International Business & Trade
- Global Marketing Management
CORE Subjects you will study in ‘STUDY YEAR THREE’:
- Computers & IT in Business & Management
- Marketing: Brands, Strategy, Value, Growth
- Organisation Environment: Culture, Leadership, Motivation, Global Business, Corporate Governance, Ethics, Regulation
Project