Heaf Professional College


INTERNATIONAL BUSINESS & TRADE

STUDY AND CAREER DEVELOPMENT                                                                                                               

Export activities need to be conducted by trained and knowledgeable personnel and managers, so a person trained in matters of international business and trade can expect to achieve a good job, security and respect. This study and training also provides routes into a wide range of marketing, product development, logistics and many other fields and career areas.

SUMMARY OF MAJOR TOPICS COVERED INCLUDE:

  • The reasons for conducting overseas business and trade.
  • Defining import and export; the aims and risks.
  • International sales; production and make or buy decisions.
  • International trade for smaller and medium sized companies; acquisitions and mergers.
  • Economic development, international companies and strategy, global markets.
  • Marketing: the marketing mix, marketing planning, market segmentation.
  • Considerations of product fit, product promotions.
  • Strategy: SMART, SWOT.
  • Market research, social, political, legal and economic factors; competition analysis.
  • Macro factors, communication and cultural factors.
  • Barriers to entry, import controls, licenses; quality and safety; packaging and labelling.
  • Routes to market; direct and indirect marketing: trading houses, agents, joint ventures, partners, mergers and acquisitions.
  • Business finance; fixed and variable costs, economies of scale.
  • Budgets, break-even analysis, accounting and financial checks and ratios.
  • Export costing, pricing and global sales, incoterms.
  • Contracts, the offer, terms and conditions, acceptance, breaches of contracts.
  • Transport and logistics: the role of freight forwarders; containerization, insurance, customs brokers.
  • Customs documentation and procedures, tariffs and bonded warehousing.
  • The bill of lading; types, variations and features.
  • Methods of payment, bills of exchange, currency and exchange rates, letters of credit, pricing.
  • Awareness of and care against fraud.
  • Financing international trade; short, medium, long term options; forfait, factoring, leasing, premiums.
  • Suppliers, partners, support organisations, export management companies, chambers of commerce.
  • The export marketing plan, format and content, its importance.


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