MARKETING ADMINISTRATION (BMA)
This Baccalaureate Study Programme with specialization on Marketing Administration is designed by professionals to develop the high-level skills and competencies vital in men and women seeking successful careers in marketing, business, commerce, international marketing and international business, management and related areas, for all business, commercial, industrial, government and professional fields. Such training is essential in today’s competitive business environment and a world of increasing international trade and globalization. The Programme provides a thorough and wide range of knowledge of marketing, business and advanced management subjects, including leadership and strategic matters, as well as on the major subjects of business accounting, communication, global marketing and international commerce.
SUMMARY OF MAJOR TOPICS COVERED INCLUDE:
CORE Subjects studied in ‘STUDY YEAR ONE’ are:
- Business Theory & Commercial Practice
- Business English & Communication
- Management & Administration in Business
- Advanced Management & Administration
CORE Subjects studied in ‘STUDY YEAR TWO’ of the Programme are:
- Sales & Marketing Administration
- Advertising & Public Relations
- International Business & Trade
- Global Marketing Management