Heaf Professional College


SPECIALISATION IN MARKETING ADMINISTRATION

This flexible 2-year Programme provides interesting, valuable and career-oriented study on a range of core subjects and leads to the achievement of an Advanced Business Administration qualification with Specialisation in Marketing Administration. The high-quality study ensures the acquisition of wide-ranging knowledge to help accelerate career development; it increases knowledge, understanding and analytical skills, and provides confidence and competence to hold employment positions with significant management responsibility.

SUMMARY OF MAJOR COURSES COVERED INCLUDE:

The Programme comprises 8 Subjects (4 per Study Year). The first Study Year is the same for all ABA Specialisations.

‘Study Year One / Part One’:

  • Business Theory & Commercial Practice
  • Commercial Practice & Law
  • Management & Administration
  •  Advanced Management & Administration

‘Study Year Two / Part Two’:

  • Sales & Marketing Administration
  • Advertising & Public Relations
  • International Business & Trade
  •  Retail Management



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